KAWS Brings Timeless Artistry to Florence with THE MESSAGE Installation

KAWS: A Contemporary Touch in Renaissance Florence

KAWS, the renowned Brooklyn-based contemporary artist, is set to challenge the boundaries of art and architecture with his striking large-scale installation, THE MESSAGE, which occupies the enchanting courtyard of Palazzo Strozzi in Florence from October 29, 2025, to January 25, 2026. This audacious showcase marries the warmth of sculpted timber with the cold elegance of Renaissance architecture, creating a dialogue that transcends time.

A New Perspective on the Annunciation

This installation features two towering wooden figures, COMPANION and BFF, each over six meters high, engaged in an intimate exchange, their faces illuminated by the flicker of mobile devices. KAWS reinterprets the historical moment of the Annunciation—a pivotal theme in Renaissance art—transforming it into a modern narrative on digital communication. By doing so, he juxtaposes traditional iconography against contemporary life, inviting conversations about sacred and secular messaging in our digital age.

Craftsmanship Meets Contemporary Art

What sets KAWS apart is not just his distinctive style, characterized by playful and colorful motifs, but also his deep appreciation for craftsmanship. The smooth, tactile wooden surfaces of the installation breathe life into the stony courtyard, a contrast to the cool grey of its surrounding columns. This craftsmanship reflects KAWS's ability to blend artistic tradition with modern sensibilities, aligning perfectly with the ethos of visitors who value both excellence and aesthetic beauty in their surroundings.

Bridging Past and Present

The positioning of the sculptures adheres to the classical proportions of the courtyard, enhancing the visual experience for guests who wander beneath the arches. As light shifts throughout the day, the pieces absorb and reflect the ambient tones, thus redefining the sensory encounters that visitors experience in this historical space. It's a contemplative installation that not only pays homage to Fra Angelico’s works but also revitalizes the courtyard as a communal gathering spot.

Interactive Art for All

Curated by Arturo Galansino, THE MESSAGE epitomizes KAWS's mission to make art accessible and engaging. By placing a significant contemporary work in one of Florence's historic landmarks, the artist fosters a dialogue that encourages viewers to contemplate the intersections between human connection and digital communication. This engagement is particularly meaningful for a demographic that values exclusivity and artistry, as the installation invites thoughtful reflection and interaction amongst its visitors.

Conclusion: Experience the Conversation

Whether you’re an art aficionado or simply curious about this unique merging of styles, KAWS: THE MESSAGE is not to be missed. Experience how this contemporary art piece redefines traditional spaces, inviting new conversations around art, culture, and the technology that shapes our lives today. Don’t miss your chance to engage with this striking installation, and see how KAWS captivates Florence with a fresh yet timeless interpretation of artistic expression.